Helping organisations grow with human-centred approaches

After years in research, strategy and transformation, I kept seeing the same pattern: in the rush to scale, organisations lose sight of the humans in the mix. People become data points and cost lines.

I started MBBWConsults to change that. To help leaders grow with intent and build with their people, audiences and communities at the heart of the work.

Get in touch 
Clients I have worked with include:

Bring me into the room when:

You are navigating change, transformation or growth - and need to make sure the humans in the mix are not an afterthought.

I work with leaders and teams to bring clarity to complex, people-centred challenges. Combining research, strategy and creative problem-solving, I help organisations understand what matters, make sharper decisions and turn good ideas into practical action.

Depending on the brief, that work tends to begin in one of three places: the people within your organisation, the customers you want to reach or the communities you want to build with.

  • I help leaders align strategy, structure, culture and behaviour - creating organisations that work better for the humans within them.

    Typical briefs include:

    • People and culture strategy

    • Organisational design and target operating models

    • Employee engagement and listening strategies

    • Values and behaviours development

    • Leadership alignment and behavioural coaching

    • Diversity, equity and inclusion strategy

    • Change narratives, engagement and embedding

  • I combine deep qualitative insight with quantitative analysis and strategic thinking to help organisations understand their audiences, identify opportunities and make sharper choices about how they show up.

    Typical briefs include:

    • Customer and audience insight

    • Qualitative and quantitative research

    • Segmentation and persona development

    • Usage and attitudes studies

    • Market understanding and opportunity identification

    • Go-to-market strategy

    • Brand and audience positioning

    • Insight activation workshops

  • I support NGOs, institutions and purpose-led organisations to understand the people around their work, build stronger partnerships and create strategies grounded in the realities of the communities they want to reach.

    Typical briefs include:

    • Community insight and segmentation

    • Community engagement strategy

    • Partnership development and strategy

    • Stakeholder mapping and engagement

    • Outreach and participation approaches

    • Co-creation workshops and facilitated sessions

    • Impact-focused research and recommendations

Services Offering:

HAVE SOMETHING ELSE IN MIND?

The most interesting briefs rarely fit perfectly into one box.

If you are working through a knotty challenge involving people, change or growth, tell me a little about it. We can explore whether I am the right person to bring into the room.

MBBW - Movements of a Bad Black Womxn – starts by questioning what we've inherited. MBBWConsults brings that same instinct into how organisations change.

Whatever the brief, the work keeps coming back to three things:

The MBBW METHODOLOGY

What my work really uncovers is the relationship between these dimensions - where they reinforce each other, and where misalignment is quietly creating friction. I get there through research, workshops, and co-creation. Then I turn this into clear change narratives and the processes to embed them.

  • " They are one of the best facilitators I have ever encountered. They were also a valuable and trusted sounding board for me personally."

    Sarah Guerra - Equalities Director & Independent Non-Exec Board Memeber

  • "To put it simply, E = mz^2. Take a Zehra, put them behind a massive project and you'll get the square of the expected return."

    Dany Majard - Principal Data Scientist & Knowledge Engineer

  • "Zehra is an exceptional strategist, leader, and cultural cultivator who stands out for their remarkable abilities. With a keen understanding of their clients' needs, Zehra is able to build trust and set them up for success, often expanding their business in record time."

    Bash Yacoub - Regional Director, Enterprise Growth

  • "Zehra has been a mentor to me during the start of my career, and is someone I know I can always count on for honest and truly helpful advice and support. "

    Savannah Parkinson - Creative Strategist

Have a brief, a knotty challenge or the beginnings of an idea?

Tell me a little about what you are working through and where you think I could help. I’ll come back to you to explore whether I am the right person to bring into the room.

Let’s Work Together